Since its beginnings as a general dealer in 1925 The Pupkewitz Group of Companies has grown throughout Namibia and is today the recognised market leader in its various focused markets. It has developed into a significant part of the Namibian economic infrastructure by virtue of its excellent management, highly trained and experienced staff, very large stockholdings of key products, modern facilities, and its exemplification of ethical business conduct; also as an active participant in the national economic development debate to enhance productivity, create wealth, grow the economy, create jobs and reduce poverty. All profits are re-invested to finance its continuous growth, development and expansion – no dividends are paid to shareholders.
The Group’s guiding policy has always been, and remains, Customer Satisfaction through Service Excellence.

Group Vision.
We see the Pupkewitz Group as a leading Namibian business highly respected house with core competencies in satisfying a growing number of customers in an increasing variety of trading, manufacturing and ancillary activities through superb management of resources to optimise productivity and efficiency, pursue service excellence and work closely with customers to help them achieve their goals by ever better understanding of customers’ interests and needs and so help grow customers businesses.

Group Mission
We aim to satisfy the interests of all stakeholders by following aims, policies and strategies which bring us recognition as the most respected trading house in Namibia - put more specifically to be acknowledged as:
- The supplier of choice to customers
- The employer of choice to present and prospective employees
- The partner of choice to all its suppliers
- The corporate citizen of choice to all stakeholders

Group Values
The Group values are: Integrity, Fairness, Professionalism, Reliability, Responsibility, Accountability and Safety.

Consumer Sovereignty
The philosophy underlying consumer sovereignty is reflected in everything we do to ensure the consumers’ interests are always respected. The four legs of the Group’s consumer sovereignty policy are:
Pricing - best competitive prices for goods/services of adequate high quality reflecting consumer preferences
Warranty - all goods sold enjoy our administrative backing of the maker’s warranty,
Fairness - should a complaint arise it will be speedily and fairly resolved
Service - Customers’ interests are diligently pursued by trained personnel